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Our Values


Long Term Focus

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We all need to be good stewards of the natural environment, and there is no doubt that some fishing practices do have a considerable environmental impact. However, people sometimes think the whole commercial fishing industry deserves to be labelled as 'unsustainable', and that is not fair or correct. 

Our company operates on a very small scale, but we nevertheless aim to minimise our environmental footprint. We do this by using gear that is highly selective (we literally catch bass, only), packaging that is recyclable or compostable, and by maximising the quality and value of every fish we land so that we don't have to catch as much to have a viable business. 

We are also focused on localness. We have some truly wonderful features (and fish!) in the waters around us, and we want people to value the marine environment for the long term.  

Ultimately, we are supporters of the British fishing industry, and advocates for sustainability and localness. We look forward to working with our customers to promote these values as we go forward!  

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